We have moved into an age of digital photography that means everybody has some kind of device they can take a photo with, from mobile phones to a professional DSLR. Whilst there are several benefits to this and more glorious moments caught for ever or seen for only a few seconds on the likes of Snapchat, photos are everywhere. Because of this fewer and fewer organisations use professional photographers as they feel they can capture what is needed on a mobile phone, this can include anything from staff portraits to product photography.
So when designing something like a company brochure, making sure I have continued a theme of corporate branding and giving it my very best design skills, it gives me a heavy heart when the photos are supplied and they are taken on someone’s phone, with different lighting and or different backgrounds, it completely changes the whole feel. Of course lots of budgets get cut and something has to give. So if it must be done this way, be consistent, take the photos in the same place with the same lighting and set your device to take the highest resolution image it can or hire a professional. Then together we can create something to be proud of.
Well flurry over, it’s nearing midnight.